DISCOUNT The Art Of Making Shoppers Feel Happier About Having Just Bought Something By Letting Them Know That They Didn't Get As Badly Ripped-off As They Would Have If They'd Bought It When The Discount Didn't Apply.

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DISCOUNT
The art of making shoppers feel happier about having just bought
something by letting them know that they didn't get as badly
ripped-off as they would have if they'd bought it when the discount
didn't apply.
-- Daniel Bowen's TOXIC CUSTARPEDIA

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