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• The information you need is not what you can obtain.
• When the Apple IIc was introduced, the informative copy led off with a couple of asterisked sentence
  It weighs less than 8 pounds.* And costs less than $...
• You may be redneck... if your truck costs more than your house.
• A phone call costs less than you think. Soon it'll cost more than you believe.
• It's not what you pay a man, but what he costs you that counts. Will Roge
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• IBM: you can buy better, but you can't pay more
• Tandy...You can buy better, but you can't pay more.
• The following is a recommendation from the personnel director to the president of Acme Publishing Company.
  "Many other companies have recently stated that having their employees take the Easy Read Speed-Reading Course has greatly improved productivity....