- Cracking an international market is a goal of most growing corporations
It shouldn't be that hard, yet even the big multi-nationals... - The name Coca-Cola in China was first rendered as Ke-kou-ke-la
Unfortunately, the Coke company did not discover until... - In Taiwan, the translation of the Pepsi slogan "Come alive with the Pepsi Generation
came out as "Pepsi will bring your ancestors back from... - Also in Chinese, the Kentucky Fried Chicken slogan "finger-lickin' good
came out as "eat your fingers off.... - The American slogan for Salem cigarettes, "Salem - Feeling Free
got translated in the Japanese market into "When smoking... - When General Motors introduced the Chevy Nova in South America
it was apparently unaware that "no va" means "it won't... - Ford had a problem in Brazil when the Pinto flopped
The company found out that Pinto was Brazilian slang... - When Parker Pen marketed a ballpoint pen in Mexico
its ads were supposed to say "It won't leak in your... - An American T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope's visit
Instead of the desired "I Saw the Pope" in Spanish... - Chicken-man Frank Perdue's slogan, "It takes a tough man to make a tender chicken
got terribly mangled in another Spanish translation...
