Chicken-man Frank Perdue's Slogan, "It Takes A Tough Man To Make A Tender Chicken," Got Terribly Mangled In Another Spanish Translation.

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Chicken-man Frank Perdue's slogan, "It takes a tough man to make a tender chicken," got terribly mangled in another Spanish translation. A photo of Perdue with one of his birds appeared on billboards all over Mexico with a caption that explained "It takes a hard man to make a chicken aroused."