Advisor: Their Job Is To Turn This Mr. Burns... [shows Standard Portrait Of Monty Burns] .

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Advisor: Their job is to turn this Mr. Burns...
[shows standard portrait of Monty Burns]
... into this one.
[shows `artist's conception'.]
Burns: Why are my teeth showing like that?
Advisor: Because you're smiling!
Burns: Ah, excellent!
Yeah, this is exactly the kind of trickery I'm paying you for.
-- Monty Burns runs for office,
"Two Cars in Every Garage, Three Eyes on Every Fish"