Krusty: These Krusty Brand Balloons Are Three Bucks Each.

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Krusty: These Krusty brand balloons are three bucks each. But get a
cheap one and what happens? It goes off, takes out the eyeballs
of every kid in the room! What's _that_ going to cost you?
[to accountant] Hey, Bill, what did that cost us?
-- Krusty teaches balloon animal art, "Homer the Clown"