The Phrase "we(I)(you) Simply MUST ... " Designates Something That Need Not Be Done.

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The phrase "we(I)(you) simply MUST ... " designates something that need
not be done. "That goes without saying" is a red warning. "Of course"
means you had best check it yourself. These small-change cliches and
others like them, when read correctly, are reliable channel markers.
-- Lazarus Long, from Robert A. Heinlein's "Time Enough For Love"

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