There was a wealthy Jewish (non-Christian) who owned a nail company.
His only son had just graduated from college and the father wanted to
get him involved in the company.
He initially farmed the young man out to each of the departments;
first research & development, then manufacturing, then sales, and in
each the son was a dismal failure. Determined to find a place for his
offspring, the father decided that his son needed his own project.
So the father placed his son in charge of the new advertising
campaign. He told him that he would have no supervision and that any
and all resources which he needed would be placed at his disposal.
The son was elated and immediately set off to make his father proud.
Four weeks later the son proudly proclaimed, "I have finished!" and he
and his father went out to examine the first product of the new
campaign: a billboard.
As they drove to the sight, the son explained how he had been blocked
until a sudden insight had leaped into his head. They turned the
corner and to the father's horror the billboard portrayed Christ on
a cross with the caption: "Even Then They Used Goldberg Nails."
The father explained to the son that they couldn't portray Christ on a
cross as it might offend their christian clients. Dejected, the son
said that he would fix the problem and report back to his father.
One week later the son again exclaimed that he was "finished," and
took his father off to see the billboard. Sure enough, Christ was no
longer on the cross; he was lying at the base of the cross and the
caption read:
"This Wouldn't Happen With Goldberg Nails"
His only son had just graduated from college and the father wanted to
get him involved in the company.
He initially farmed the young man out to each of the departments;
first research & development, then manufacturing, then sales, and in
each the son was a dismal failure. Determined to find a place for his
offspring, the father decided that his son needed his own project.
So the father placed his son in charge of the new advertising
campaign. He told him that he would have no supervision and that any
and all resources which he needed would be placed at his disposal.
The son was elated and immediately set off to make his father proud.
Four weeks later the son proudly proclaimed, "I have finished!" and he
and his father went out to examine the first product of the new
campaign: a billboard.
As they drove to the sight, the son explained how he had been blocked
until a sudden insight had leaped into his head. They turned the
corner and to the father's horror the billboard portrayed Christ on
a cross with the caption: "Even Then They Used Goldberg Nails."
The father explained to the son that they couldn't portray Christ on a
cross as it might offend their christian clients. Dejected, the son
said that he would fix the problem and report back to his father.
One week later the son again exclaimed that he was "finished," and
took his father off to see the billboard. Sure enough, Christ was no
longer on the cross; he was lying at the base of the cross and the
caption read:
"This Wouldn't Happen With Goldberg Nails"
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