The Emperor's New Mall: The Popular Notion That Shopping Malls Exist Only On The Insides And Have No Exterior.

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The Emperor's New mall:
The popular notion that shopping malls exist only on the
insides and have no exterior. The suspension of visual belief
engendered by this notion allows shoppers to pretend that large,
cement blocks thrust into their environment do not, in fact, exist.
-- Douglas Coupland, Generation X

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