Sweet. Nike is going down big time.
Reebok CEO, Paul Fireman and wife worth US$800 million in that deal.
Reebok was a small British shoemaker when Fireman, formerly in the sporting goods business, spotted some Reeboks at a Chicago trade show in 1979, liked what he saw and bought the U.S. rights for the brand.
When the popularity of aerobics took off in California in the early 1980s, Fireman capitalized on the trend by offering specialized aerobics shoes that became big sellers, laying the foundation for later growth in basketball and other sports and the company's initial public offering in 1985.
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