AP: Amazon.com invades Google's turf with Silicon Valley startup.

The product search market is now going to be a very tough one, IMHO. Yahoo! has recently redesigned Yahoo! Shopping and added a lot more features and Google is doing the same thing with the difference that the online shops are not affiliated with Google itself but they are, in Yahoo!'s case. Amazon.com's new technology has a different story, it [apparently] performs a search in its own database but as you may have noticed, it usually pulls up many many out-of-stock items. Well, just my two cents.

Seems everybody's going after Google; however, amazon.com hasn't disclosed how much money they're planning to invest on their new tool. All they said was that it's going to be a more focused search engine than Google and they're going to start with 30 employees, not very far from Google's headquarters here in Silicon Valley.