This new issues regarding the new phrase Google Bombing has been discussed on many blogs and new agencies recently. The concept is Google not only looks at the conent of your web page, but also looks at the 'Link Title' of the pages having a link to your site and counts them as your site's keywords. A quick example to understand this issue better would be having a bunch of links to http://www.anvari.org using this code <a href="http://www.anvari.org">The best of the best</a> which causes Google to return anvari.org while looking for 'The best of the best' while it's not the best of the best and it's not stated in the content of the web site. Some people have been misusing this feature to make fun of their friends without having access to their friends' web site only using the external links and this natrual behavior of Google's algorithm. This feature could be used as a personal propaganda tool which is pretty dangerous if it's not fought with.