A novice asked the master: "I perceive that one computer company is
much larger than all others. It towers above its competition like a giant
among dwarfs. Any one of its divisions could comprise an entire business.
Why is this so?"
The master replied, "Why do you ask such foolish questions? That
company is large because it is so large. If it only made hardware, nobody
would buy it. If it only maintained systems, people would treat it like a
servant. But because it combines all of these things, people think it one
of the gods! By not seeking to strive, it conquers without effort."
-- Geoffrey James, "The Tao of Programming"
