Quality In A Product Or Service Is Not What The Supplier Puts In.

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Quality in a product or service is not what the supplier puts in.
It is what the customer gets out and is willing to pay for. A product
is not quality because it is hard to make and costs a lot of money,
as manufacturers typically believe. This is incompetence. Customers
pay only for what is of use to them and gives them value. Nothing
else constitutes quality.
-- Peter Drucker

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