Related:

• William Safire's Rules for Writers: Remember to never split an infinitive.
  The passive voice should never be used. Do not put statements in the negative form....
• Avoid cliches like the plague. -- Grammar rules for the unenlightened
• Avoid cliches like the plague--they're a dime a doze
• Avoid cliches like the plague. They're a dime a dozen.
• Cliches should be avoided like the plague. -- Anon.
• Last but not least, lay off cliches. -- Writing Rule 19
• Avoid the use of dyed-in-the-wool cliches.