2+2=5-ism: Caving In To A Target Marketing Strategy Aimed At Oneself After Holding Out For A Long Period Of Time.

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2+2=5-ism:
Caving in to a target marketing strategy aimed at oneself
after holding out for a long period of time. "Oh, all right, I'll buy
your stupid cola. Now leave me alone."
-- Douglas Coupland, Generation X

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