Gates Give Coke Some Pointers
Bill Gates recently compared the OS market with the soft drink market,
explaining that Microsoft is hanging on for dear life in the
ultracompetitive OS market while Coke enjoys a real monopoly,
since they'll be on top forever, but the DOJ doesn't pick on them.
Of course, Bill should be careful not to give Coke any ideas. We
might end up with a scenario like the following:
Joe: (walking into McDonalds) Hi, i'd like a Big Mac.
Cashier: Okay, here's your Big Mac and here's your Coke.
That'll be $3.99.
J: Uh, i don't want a Coke.
C: Sorry, they're bundled.
J: What? I'm not paying for a Coke!
C: You don't; the Coke is free.
J: But wasn't a Big Mac $2.49 last week?
C: Sure, but this latest Big Mac is far more innovative. It's
got integrated Coke!
J: I already bought a 7-Up across the street - I'm not going
to drink the Coke.
C: Then you can't have the burger.
J: Okay, fine, i'll pay the $3.99 and throw the Coke away.
C: Oh, you can't do that. They're seamlessly integrated. Totally
J: How can that be? They're two totally seperate things!
C: No, watch. (takes Big Mac, dunks it in a tank of Coke) See?
J: Why did you just do that?!?!
C: It's a benefit to the consumer. Otherwise you'd end up with
two different, inconsistent tastes. This way you're assured
of a continuous taste across all your foods.