Put It Before Them Briefly So They Will Read It, Clearly So They Will Appreciate It, Picturesquely So They Will Remember It, And Above All, Accurately So They Will Be Guided By Its Light.

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Put it before them briefly so they will read it, clearly so they will
appreciate it, picturesquely so they will remember it, and above all,
accurately so they will be guided by its light.
-- Joseph Pulitzer