Microsoft ActivePromo Campaign: "Windows Competitive Upgrade Offer"
Microsoft's PR masterminds are planning a massive marketing campaign,
code-named "ActivePromo 2000", to promote the upcoming release of Windows
2000 (scheduled for February 2001). This marketing campaign will include a
"Windows Competitive Upgrade Offer" promotion.
Users of non-Microsoft operating systems (Linux in particular) will be given
the opportunity to trade-in their present OS for a free copy of Windows 98
(or NT 4.0) and Office 97. People (all three of them) who want to
participate in this program will have to:
1. Mail their operating system's floppy disks or CD-ROMs to Microsoft
2. Agree to a two year contract with the Microsoft Network.
3. Agree (in writing) to the Competitive Upgrade License Agreement; one of
the terms of which is that the user may not install, copy, or otherwise use
a non-Microsoft OS for five years.