Microsoft ActivePromo Campaign: "What Slogan Do You Want to See Tommorrow?"
Microsoft's PR masterminds are planning a massive marketing campaign,
code-named "ActivePromo 2000", to promote the upcoming release of Windows
2000 (scheduled for February 2001). This marketing campaign will include a
"What Slogan Do You Want to See Tommorrow?" promotion.
Children under age 16 will have to opportunity to create their own Microsoft
slogan to replace the aging "Where Do You Want to Go Today?"(R) motto.
Microsoft will set up a special email alias where children can submit their
entries along with detailed personal and demographic information (for
verification purposes, of course). A panel of Microsoft employees will
select a winning entry, which will become the official slogan. The winner
and his/her family will receive an all-expense paid week-long vacation to
Redmond, WA ("The Vacation Capital of East Central Washington State"),
including a guided tour of the Microsoft campus and a personal ten minute
photo-opportunity with Chairman Bill.
We personally believe that "Don't Think About Going Anywhere Else Today"
would make a perfect Microsoft slogan. "Crashes Are Normal" might also be a