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O'propriation: The inclusion of advertising, packaging,

O'propriation:
The inclusion of advertising, packaging, and entertainment
jargon from earlier eras in everyday speech for ironic and/or comic
effect: "Kathleen's Favorite Dead Celebrity party was tons o' fun" or
"Dave really thinks of himself as a zany, nutty, wacky, and madcap
guy, doesn't he?"
-- Douglas Coupland, Generation X

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